The Edward J. Safdie group’s spas became well-known in part because of the cookbooks that Ed Safdie released and in part due to the many magazines that mentioned Mr. Safdie and his company’s properties. Publications like “The New York Times,” “Food & Wine,” “Town & Country,” “Condé Nast Traveler,” “Bon Appétit,” “Elle” and “New Beauty” mentioned Edward Safdie and his company’s properties. Ed Safdie author released a pair of cookbooks about spa foods, one in 1985 (“Spa Food: Menus & Recipes from the Sonoma Mission Inn”) and the other in 1990 (“New Spa Food: Hearty, Healthy Recipes from the Norwich Inn and Spa”).
Other notable guests who visited the company’s properties include opera singer Placido Domingo, musician Tina Turner, singer Carly Simon and musician Paul Anka.